With big box stores and large corporations dominating the American business landscape the role of the small business is often uncertain. Back in the Day takes a light-hearted look at the collision of small town sensibilities and fast food convenience by comparing the successes and failures of two small-town bakeries, the storied and now defunct Gottlieb's Bakery and Back in the Day Bakery, a young upstart operation.

Action • 2004 • 0h 24m0